Sports is a global industry and quickly becoming one of the most intriguing markets for venture investing activity. From wearable devices, to gaming, to fantasy sports leagues, sports technology is changing. Investor dollars are being put into innovation in stadium technology, customer (fan) relationship management, digital content and analytics on athlete on-field performance. Here is a common breakdown of the sports technology ecosystem:

Analytics - both for athletes and fan engagement
Wearables – used by the athlete to improve performance
OTT and live stream
Virtual Reality/Augmented Reality – changing how live sports are viewed
Drone Technology – competitive leagues and action photography
Media – content creators
eCommerce/ticketing –models for maximizing the B2C market
Blockchain, virtual currency and sports betting
eSports – competitive and professional gaming
Fantasy sports – platforms for fantasy sports leagues
Fitness applications – mobile fitness and companion applications

Background The Ecosystem Who Will Attend? The Event